Web Traffic Counts: Is Compete Any Good?
I occasionally cite web traffic stats from Alexa and Compete, two services that measure traffic across the entire web. It's probably worth pointing out that I have no idea at all whether they're accurate. Compete publishes a monthly count of site visitors based on data from two million U.S. Internet users, so I can compare its numbers directly to the stats I get from Google Analytics. Since the latter is based on actual traffic, it's a reliable metric. For the Drudge Retort, Google Analytics reports 337,985 U.S. ... read more
