Searching for Ways to Move Up in Google
A year ago the RSS Advisory Board moved to its own domain, losing all Google juice associated with its old site. Because the search term RSS is enormously popular, we've found it difficult to attract search traffic and build a decent Google pagerank. It took nearly a year to crack the top 100 for that term on Google; we're currently up to the 80s. I've been using this experience to learn the arcane art of search engine optimization (SEO). The first SEO technique I undertook to make Google happy was to add my ... read more
